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商品編號： HKU976 出版日期： 2012/04/18 作者姓名： O''Connor, Neale;Shiu, Ka Wai 商品類別： Other 商品規格： 17p 再版日期： 地域： China 產業： Electronic instruments & controls 個案年度： -
商品敘述：
In August 2008, Magic Technology (""Magic"") launched an initiative to implement the balanced scorecard in its organisation. Alan Lo, the chief executive officer, oversaw the implementation of the balanced scorecard at the company''s headquarters. Lo encountered both strategic and execution difficulties during implementation, such as too many strategic objectives, too many strategic performance indicators and a diverse focus of strategic action plans. Yet, such difficulties hinted at a more fundamental issue of too many formulated strategic directions in the first place. In late 2009, Lo was in the middle of the execution phase to push the implementation of the balanced scorecard towards the department level. How would the difficulties encountered influence the initiative of the implementation of the balanced scorecard at the department level?
涵蓋領域：
Accounting;Capital goods;Balanced scorecard;Strategic planning;Information technology;Key performance indicators;Blue ocean strategy;Strategy
相關資料：
Case Teaching Note, (HKU977), 9p, by Neale O''Connor, Ka Wai Shiu
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